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Here are some ways that you can Conbat Competition!

There's Competition In That There Entertainment Business!

If you believe that you cannot make at least $100,000 per year as a TOP NOTCH ENTERTAINER, then you are already in the wrong state of mind! You need to follow a couple of rules - and that is the purpose of this manual! There are no set formulas for Failure, but there are set formulas for SUCCESS. These are some of them:

1) Mimic the actions of the successful people that you want to be, and your life style will also be that way!

2) Any skill that another person has, can be learned.

3) Silliness, is doing the same thing over and over, and expecting different results

The purpose of this program is to get you in the correct state of mind to succeed in getting not just more gigs, but the better paying gigs!

While breaking in to the ‘Big Time’ Entertainment business, you are going to have times when you will be depressed, abused, ripped off, and be selected as ‘second choice’! But, the rewards can be great!

There is no reason why, even as an average performer, that you can't make $100,00.00+ per year! Many do, and these are the top producers who take their job seriously.

You need to follow a couple of rules presented here. We will assume that the following two things are present:

The first is that - YOU HAVE LOTS OF COMPETITION!

We already know this to be true. Everywhere we look we find someone promoting themselves and trying to do new things to get the job.

Treat Your Art As A Business, For Business Will Preserve Your Art

The second thing is that - You must have a good/polished act, with good showmanship!

Without a good act, none of these tools will help you.

There are many, many home study courses and videos available that you can buy CHEAP, for $25 or $50, that can find you a polished act. We will assume that you have a great act for this program. If you don’t, then get to work finding one.

You cant be booked for something you don’t have! And remember, any skill can be learned!

You only need to study the very successful to find out the simple secrets of success. Look towards the movie industry, the promo’s, the media trailers, the headlines in the paper, the radio ads, the sponsors, the posters, and of course, their actual performances. You need to look like these successful performers do. Study their promo kits, their ads, their flyers, TV commercials, and their stunts. There’s no need to re-invent the wheel.

Decide what type of show you are interested in doing Here are a few Ideas:

Charitable Shows
Radio and Television Talks-shows
Birthday parties
Schools
Legion halls
Restaurants
Night clubs and lounges
A Circus
Malls
Sporting Events
Amusement Theme Parks
Corporate shows
Trade show
Exhibitions and Fairs
Theaters
Television Specials
Las Vegas or Atlantic City Casinos
Cruise ships

Did you decide what your interests are?

The above list is listed in order from least paying shows, to biggest paying shows! We will discuss most of these later.

YOU MUST HAVE A PERSONAL PROMO KIT!

You need to get the attention, and open the ears and eyes of the Promoters, Clients, and the Booking Agents. Use promo kit via, Mail, Fax, Press, TV, and other media, including the Internet.

Yes, you MUST have a 'personal promo kit'. This consists of a binder or album of photos, newspaper clippings and headlines, stunts, achievements, testimonials, letters of recommendation, awards, charity certificates, and anything that may assist a potential client to hire your. It should be thick! Even include performances when you were very young.

You may also want to consider going to a professional entertainment photographer like "Celebrity Photos" or "Glamour Shots" in the local mall. These photos are cheep and usually they have all the props and costumes you may require to look great! They normally sell the rights to reproduce these photos for an additional $50 or so. A very good investment.

If you have absolutely nothing currently available, it is well known that some entertainers actually write up their own press reviews, articles, and testimonials, and actually 'fake' their own phony engagement photos. We are not suggesting that you do this, but it has worked successfully for many big name acts.

Your promo kit must include a high quality video or DVD with ‘the best bits’ of your shows. Video tape is still preferred for several reasons. It is big and when it sits on an agents desk, anyone that comes into contact with it, cannot help to see the explosive pictures on the cover, and will pick it up to look at it. A CD may just get shelved among 100’s of others in a small compartment somewhere.

A CD that is not suitable, will just be thrown out. A Video tape will be kept and probably be given away, or used as a blank tape later. It will never be thrown out. This increases the life span of your ‘ad’.

Agents receive anywhere from 20 to 100 video tapes per month, from entertainers that the agent has never before met or spoke to. Yours really, really has to stand out over all the rest. It must be first class - no home made stuff. It should be no longer then 8 minuets and have nice fades and credits. Have your best photo on the cover and your best headlines. Contact information should be easy to find.

When you present yourself and your promo’s to a potential agent or client, they will be impressed by your highly polished act and material. Many other magicians will not be so polished.

Use all resources available, Mailings, Faxing, Press, TV, and other media, including the Internet to get your information out there.

A Website page doesn't actually sell on its own, but is good to have so people can get a feel of what you are all about and the quality of your presentation.

When you present yourself and your promo’s to a potential agent or client, they will be impressed by your highly polished act and material. Many other magicians will not be so polished.

Most booking agents and clients will select you for your initial interview, based on the promo’s you present and the experience you have had - without ever seeing your act. So make sure that you promo kit is first class. This includes updated recommendations letters, and ‘thank you’ letters that you have obtained from recent engagements. Always add to your Personal Promo Kit over time.

You, of course, must have a good/polished act with good showmanship!

What do we mean by that? If a television special is looking for a act that vanishes women, then we don’t want to sell them a dove act. Its only common sense. More on this later.

Once you have a good act, don’t spend more money on more tricks and props, spend the money on a good promotion and an ad campaign. The average performer will be more concerned about performing, than creating his own flyers and advertising campaign, so use a professional in this field if you must. Remember that newspaper ad space costs the same if your the ad is good or bad. Make your ad’s create mystery, and make so that they just on the verge of being non-believable, but not so far off the wall that people just wont believe it and wont call.

Most booking agents and clients will pick you based on the promo’s you present and the experience you have had.