Nick explains the ONLY 2 reasons why ANY entertainer is being hired:

1) The first reason is strictly for the entertainment purpose (such as to make a birthday party a special remembrance, or a wedding, or a private party)

2) The second reason, is to use your entertainment skills, to make an organization a profit (such as hiring say the rolling stones to perform at a concert and selling tickets, beer, tea-shirts, and television rights, or hiring a magician in a casino to draw in potential slot machine customers.

There is no other reason!

The days of performing, just for the art of performing, are almost gone! Everything now-a-days, is for commerce.

Knowing that, here’s an interesting Fact:

Very Few Entertainers Are Booked For The Actual Entertainment Purpose Alone!

In fact, the big paying shows ONLY hire you, the performer, to make a profit off of your performance!

Usually they are looking only for beer salesman, or a ‘product selling’ entertainer, and you are being hired for that purpose, and usually for that purpose only! This depends on the environment that you are booked to work...

Every time they hire the Rolling Stones to perform a concert, ALL the people involved: the agents, ticket wickets, stage rental companies, lighting, roadies, television, parking lot attendants, even the cleaning staff and the popcorn man - ALL Make A Big Profit! The MORE PROFIT an act can make them, the MORE they want ‘THAT’ act, the MORE they are willing to pay to get ‘THAT’ act - Again, Simple Psychology!

So, they can afford to pay YOU, the Entertainer, MORE for this type of act - because the more they book YOU, the More Money They Make. As silly as this may sound:

The is the type of act you should be looking to be booked in to -The acts that make PROFIT for others!

So, knowing these facts, you should now come to realize, that the shows we like to book, are the ones that produce a profit for others. Lets give you now a couple of the many rules you must follow in order to get booked in to the better paying shows.

As you build up your career, over time you will have accumulated many experiences. You will keep records of progress in your 'Agenda' workbook, and will also accumulate many items for your Personal Promo Kit. Once you have established yourself as a solid performer, you can now slowly move into the bigger paying shows. The entertainment industry is a the largest and most lucrative business of any other business, other than Governments. There is no reason why you cannot get a piece of it.

You need to in-vision yourself as always greater than you currently are. This will prevent you from staying in the trap that 'all you can do, is all what you are currently doing'. There are numerous home study courses around that you can pick up cheap for a couple of hundred dollars that can dramatically change turn your career and income around (see: www.MagiciansMakingMoney.com).

Remember the definition of Silliness: Doing the same thing over and over and expecting different results!

Magicians usually have a lot of down time between bookings, sometimes even for days. Why not take this time and be more than any other Magician and learn different skills that will select you over the other guy.

You must have a little something different to offer that the other guy.

Have a naturally appealing act.

There are many ways to get shows. The best is of course through word of mouth. That’s why doing public demonstrations and publicly stunts are so great. The bookings will come automatically.

Here, is then, another market we want to sell our act to:

We want to work for people and organizations that have budgets that are paid for by other people and organizations, like governments, corporations, and television.

They can afford to pay you more, because it is someone else’s money they are using to pay you.

For example:

When you do a birthday party, who pays the bill? The kids parents do. If they don’t have the money, they will haggle you or call a cheaper act.

But:

Work for television, and who pays the bill? the advertisers ultimately do.

Work in a casino, and who pays the bill? The slot machine players ultimately do.

Work for Coke-A-Cola and who pays the bill? The consumers who drink Coke-a-cola ultimately do.

Work for a trade show and who pays the bill? The buyers of the trade equipment or service ultimately do.

Work for any Government Agency and who pays the bill? Well, ultimately we do!

Anytime someone pays you, with someone else’s money, you usually get big money!

Here is an other example.

Anytime someone makes a profit from your performance, they can afford to pay you big.

If you work in a theater, and the theater owner makes $10,000.00 per show, he has no problem paying the performers $3,000.00 per show.

If you work in a theater, and the theater owner makes $100,000.00 per show, he has no problem paying the performers $30,000.00 per show.

If you can work doing a television special, and the television network gets $65,000.00 per minute for commercials, can the network afford to pay you $50,000.00 for a performance for one hour? I would think so, especially since you consider that there are 24 minuets of commercials in a 1 hour television special. 24 minuets times $65,000.00 per minuets is a lot of money available for your budget!

Target shows that you can do, that will make someone else money, and you will be in high demand, and command’ bigger dollars.